1: Dominance – High “D” Style

• Give your phone number at beginning and end
• Articulate clearly at a quicker rate of speech
• Tell them exactly why you are calling
• Tell them exactly what you want them to do
• Let them know what to expect with next step

Sending e-mails to Dominant Styles (sample below)

Robert, I know you’re constantly looking for ways to increase efficiencies, leverage technology to your advantage and gain a competitive advantage over your competition.

Click here to read a hard-hitting article that teaches how to leverage high-tech to create high-touch client relationships.

Success all ways,

Scott Zackman The STA Group

2: Influence – High “I” Style

Leaving Voicemails for Interactive Styles

• Use a warm, expressive tone of voice
• Give the impression that you are upbeat
• Suggest a meeting where you can share ideas
• If appropriate, give them your “private” number
• Let them know the first meeting is exploratory

Sending e-mails to Interactive Styles (sample below)

Dear Bob,

I know you’re big into sending out info that increases your top-of-mind awareness with your clients, prospects and colleagues. That’s what makes you so successful!

Check out this cool article that teaches how to leverage high-tech to stay in meaningful contact with hundreds of people.

Let me know what you think!

Best, Scott

3: Steadiness – High “S” Style

Leaving Voicemails for Steady Styles

• Lean back in your chair and relax
• Smile as you speak warmly at a measured rate
• Sound personable; yet still professional
• If possible, tell them who referred you
• Thank them in advance for returning your call

Sending e-mails to Steady Styles (sample below)

Dear Robert,

I know you care deeply about keeping your clients, helping others and staying in contact with all your prospects.

I just found this article that teaches how to leverage high-tech to create high-touch client relationships and I wanted you to have the information, too.

Feel free to call me if you want to DISCuss this personally.

Warmly,

Scott

4: Conscientious – High “C” Style

Leaving Voicemails for Compliant Styles

• Articulate clearly at a steady rate of speech
• Remain cool, calm and professional
• Tell them exactly why you are calling
• Tell them exactly what you want them to do
• Let them know what to expect with next step

Sending e-mails to Compliant Styles (sample below)

Robert,

I just read a very informative article about how smart salespeople are systematizing every aspect of their client/prospect communication activities.

You may click here to read an article that teaches how to leverage high-tech to automate high-touch campaigns.

Toward your marketing success,

Scott Zackman Managing Partner of STA.com

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